Alissa McDonald

NC/ SC Broker

eXp Realty - Greater Charlotte(SC) and Surrounding Areas

Serving South Charlotte, Union County and surrounding areas.

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Million Dollar Marketing At Every Price Point

Home Preparation

Your home needs to make an impression such that the snap judgments of potential buyers are favorable. During a showing, buyers will make judgments about your home as they view it through the “lens” formed in that first 15 seconds. We will put this trait of human nature to work for us.

A-to-Z checklist to ensure your home shows it's best

Complimentary staging consultation

Access to our exclusive list of service providers to help ready your home for market

Professional Photography

Professional photography can help homes sell weeks faster than homes marketed with DIY photos. In addition, homes marketed with professional photos command a selling premium of thousands of dollars more than their cellphone photo counterparts.

These are some of the services that we offer:

Professional interior and exterior photos

Exterior dusk photos to add intrigue and drama

Aerial drone photography

Home premiere video showcase

Matterport 3D virtual tour

Virtual staging if necessary

Digital Marketing

The successful marketing of a home, like that of any good or service, is a multi-faceted process that includes nearly every activity involved in getting it sold. Because over 90% of buyers start their home search online, it is important to employ a robust digital marketing strategy.

These are some of the services that we offer:

Your home will be placed on the MLS and the listing will be syndicated to over 2000 home search portals such as,,

To maximize Search Engine Optimization (SEO) we will create a single property website just for your home

A custom chat-bot will be created to provide home buyers with 24-hour information about your home

Your home will be featured on major social media networks with organic and pay-per-click advertising

Custom email blast informing thousands of local brokers about your home

Your home will be included in popular home search mobile apps including: Homesnap, Zillow, HomeSpotter, and many more

Print Marketing

Although print marketing was once though dead, its revival is largely due to the Millennial generation's value in experiences. Because the Millennial generation is now the largest home buying group, we capitalize on this trait by providing upscale and luxurious print marketing. Sunday morning news ads and home buyer magazines are no longer relevant.

Custom property premiere adverts will be delivered to homes in your community

Custom home adverts will be printed as part of our agent showing packet

Local Market Trends

Knowing what is happening in your local market will help you make calculated decisions.

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Proven Record Of Success

$350+ Million
Sold Since 2015
Successful Transactions
Homes Sold In 2021
$170+ Million
Closed In 2021

Meet Alissa And The Platinum Property Group

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About Alissa McDonald

Welcome to Platinum Property Group. Our exceptional team boast over 100 years of combined real estate experience in Charlotte and the surrounding areas. We have extensive knowledge of residential and commercial real estate, Multi-family development and investing as well as land development, new construction, and luxury properties. 

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